National Bridal Summer Event

 
 

Our Biggest Sale of the Year
July 11 - 27, 2025

  • Dozens of stunning wedding dresses on sale.

  • Clearance and reduced price stock wedding dresses will be an extra $200 off for savings of up to 75%! (not to be combined with 1st look promotion)

  • Brides choose an umbrella for extra savings on top of already reduced prices - including one with 50% off your bridal gown! (not to be combined with 1st look promotion)

  • Every bride gets a gift bag!

  • Refreshments on select days

  • VIP appointments available in our private bridal suite. This is a paid appointment that includes an upgraded gift bag; refreshments including coffee, tea, desserts and tropical mimosas (one per guest); an extra long appointment; extra guest availability and bridal party discounts. More details here.

  • Every weekend includes a trunk show by some of our most popular designers. What is a trunk show? For one weekend only, the designer sends us 18 to 20 of the newest collection (Spring or Fall 2025) in addition to the styles we have in the store. All styles for that designer will be 10% off during the trunk show. (not to be combined with the 1st look promotion)

  • 1st look promotion will apply to regular priced stock and special order bridal gowns. (not to be combined with other sale discounts) The 1st look promotion gives you 10% off your bridal gown up to $200 and 20% off accessories.

Trunk Show Schedule:

July 11, 12 & 13 Casablanca Bridal
July 18, 19 & 20 Essense of Australia
July 25, 26 & 27 Stella York

Come celebrate Summer with us and FIND YOUR DRESS FOR LESS!

Click here to view some of the dresses that will be on sale.

Book your appointment now as the spots fill up quickly!

 
 

Highlights from last year’s event